📊 单品利润核算

📏 快速估算FBA配送费(美国站)

📐 计算公式与说明

FBA单品净利润 净利润 = 售价 − (采购成本 + 头程运费 + FBA配送费 + 佣金 + 广告费 + 仓储费 + 其他费用)
演算示例($19.99售价、15%佣金、$2广告) 采购成本:$5.00
头程运费:$1.20
FBA配送费:$3.22
佣金:$19.99 × 15% = $3.00
广告费:$2.00 (固定)
仓储费:$0.15
其他:$0.50
总成本:$5.00 + $1.20 + $3.22 + $3.00 + $2.00 + $0.15 + $0.50 = $15.07
净利润:$19.99 − $15.07 = $4.92
利润率:$4.92 ÷ $19.99 ≈ 24.6%

什么是FBA配送费?

FBA(Fulfillment by Amazon)配送费是亚马逊为卖家提供仓储、打包、配送及客服服务的费用。费用根据产品尺寸、重量和类别决定,您可参考官方费率表或使用上方快速估算器。

佣金怎么定?

大部分品类佣金为售价的15%,但某些品类(如亚马逊配件高达45%)。请根据您的产品类别在亚马逊后台查看准确费率,也可在上方品类下拉框中选择近似值自动填入。

头程运费怎么估算?

头程是指从供应商到亚马逊仓库的运输费用。海运每件可能$0.50-$2,空运$2-$5。建议按实际货代报价分摊到每件商品。

FBA和FBM哪种利润更高?

FBA(亚马逊物流)会额外产生配送费、仓储费等,但通常能带来更高转化率并节省卖家人工;FBM(自发货)成本结构更灵活,但需要自己处理客服和物流,且Prime流量较少。本计算器主要针对FBA模式,若要对比FBM,可将FBA配送费设为0,并手动加上您实际的物流成本。

📊 Unit Profit Calculation

📏 Quick FBA Fee Estimator (US)

📐 Formulas & Notes

FBA Unit Profit Net Profit = Selling Price − (Product Cost + Shipping + FBA Fee + Referral Fee + Ad Spend + Storage + Other)
Worked Example ($19.99 price, 15% referral, $2 ad) Product Cost: $5.00
Shipping: $1.20
FBA Fee: $3.22
Referral Fee: $19.99 × 15% = $3.00
Ad Spend: $2.00 (fixed)
Storage: $0.15
Other: $0.50
Total Costs: $5.00 + $1.20 + $3.22 + $3.00 + $2.00 + $0.15 + $0.50 = $15.07
Net Profit: $19.99 − $15.07 = $4.92
Margin: $4.92 ÷ $19.99 ≈ 24.6%

What is the FBA fee?

FBA fees cover storage, picking, packing, shipping, and customer service. They vary by product size, weight, and category. Use the quick estimator above or check Amazon's official rate card.

FBA vs FBM: which is more profitable?

FBA adds fulfillment and storage fees but often boosts conversion and saves labor. FBM gives you more control over logistics costs but requires handling customer service and shipping. Use this calculator primarily for FBA, or set the FBA fee to $0 and manually add your own shipping costs to estimate FBM.